Monetizing Your Audience

While virality is great, the ultimate goal is driving business results. Here's how the most successful creators in my dataset monetize their LinkedIn presence:

The PROOF Post Template

This template consistently converts followers to inquiries. Note, these posts get barely any impressions, but they often drive leads because they show PROOF you’ve delivered results for others!

Real Life Example:

This is a structure I use for most Saywhat promotional posts:

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The Template:

[Client transformation highlight]

My client [name or industry] was struggling with [specific challenge].

❌ [Detailed description of their "before" state]
❌ [Another aspect of their struggle]
❌ [Final aspect of their struggle]

But 6 months later, things are completely different:

✅ [Specific, measurable outcome #1]
✅ [Specific, measurable outcome #2]
✅ [Specific, measurable outcome #3]

Here's what we did:

1. [First step of your solution]
2. [Second step of your solution]
3. [Third step of your solution]

[Key insight that showcases your expertise]

[Call to action with urgency to get people to reach out to you]

Why it works

This template drives leads because:

  1. It shows a clear before and after - People can see the change from bad to their ideal outcome in a simple way
  2. Readers see themselves in the story - When someone has the same problems as the example, they think "that's exactly my situation!"
  3. The X and ✓ symbols make it easy to understand - These visual markers instantly show what's bad and what's good
  4. Using real numbers builds trust - Specific figures like "327 to 42,000" feel more honest than saying "a lot more followers"
  5. It shows you have a real plan - Listing your steps proves you have a system that works
  6. It appeals to both head and heart - The numbers satisfy logical thinkers while the story creates excitement
  7. It answers the "I've already tried LinkedIn" excuse - By showing someone who posted regularly but still needed help
  8. The tip at the end shows you know what you’re doing - The lesson shows you understand the deeper reasons behind success
  9. There is a clear call to action with some urgency - The urgency and clear instruction push the reader to reaching out

Simply put: Instead of just saying "I can help you," you're showing real proof that you've already helped someone just like them.

What most people get wrong with this template:

My Saywhat Collab Prompt For Writing Case Studies

I am a [type of business] selling to [ideal customer]. I want to write a transformation linkedin case study. Please use this framework and include the details.

Hook with Transformation - before and after for client, needs to be tangible - [include details]

Relatable Before - paint a picture of your client's pain points and challenges. Help your audience see themselves in this struggle. [Include details]

Tangible Results - Show the transformation - what life/business looks like now. Make it tangible and measurable. [Include details]

What Changed? - Show how your solution bridged the gap. Focus on specific actions and results. [Include details]

Clear Call to Action - Guide interested readers to [your call to action like a free trial or send you a DM]. Include urgency and authentic scarcity

Video: How I Write With The Proof Framework

Here is me taking you through how I create case studies in Saywhat using the above prompt!

https://www.loom.com/share/513479a51f124068926cc0609deb1358